The NBA has unveiled a new, state-of-the-art full video LED court developed by ASB GlassFloor for the NBA All-Star 2024 events, which are scheduled to take place at Lucas Oil Stadium. The state-of-the-art sports floor will also host the Ruffles NBA All-Star Celebrity Game on Feb. 16 and State Farm All-Star Saturday Night on Feb. 17, which comprises various competitions including the Kia Skills Challenge, STARRY 3-Point Contest, the first-ever NBA vs. WNBA 3-Point Challenge “Stephen vs. Sabrina,” and the AT&T Slam Dunk.
Interactive exhibits on the immersive LED court would bring about fan engagement to inside the arena as well as out when the games are televised. Each match would experience constantly changing visual effects that might involve design changes, color change, live replay, and real-time game stats available, location-based animation which determines the location of each player, interactive game against timeouts which involves the fan’s response as well as the use of engaging animations at play actions and during decisive moments.
The exciting matchups will all take place at Lucas Oil Stadium, starting with the Ruffles NBA All-Star Celebrity Game on Feb. 16 at 7 p.m. ET on ESPN followed by State Farm All-Star Saturday Night on Feb. 17 at 8 p.m. ET on TNT. The broadcasts will be seen in the United States and over 200 countries and territories, delivered in more than 50 languages.
Follow for more previews of the LED court throughout the weeks leading up to NBA All-Star 2024, which will be released on the NBA’s social channels. This technology is expected to revolutionize the way fans experience and enjoy All-Star excitement.

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