January 10, 2024
The NBA 2024 Team Awards highlighted outstanding achievements in business growth, fan, and community engagement, as well as innovative strategies. Here’s a glimpse of the top performers:
Sacramento Kings Dominate: NBA Team of the Year and Team Innovation Award
The Sacramento Kings claimed the prestigious NBA Team of the Year award, acknowledging their exceptional business growth, community engagement, and innovative strategies. Setting a team record for digital and content partnership revenue, the Kings showcased a dedication to enhancing the NBA ecosystem and fan experience through groundbreaking campaigns and initiatives.
Adding to their accolades, the Kings secured the NBA Team Innovation Award for the introduction of the Victory Beam. This celebrated tradition following each team victory captivated fans globally, resulting in increased merchandise options, digital content opportunities, and over 6,000 media stories.
Utah Jazz’s Viewership Innovation Recognized
The Utah Jazz received the NBA Team Viewership Innovation Award for their transformative approach to local game and content distribution. Launching Jazz+, a direct-to-consumer in-market subscription streaming service, and shifting local game distribution to the over-the-air TV station KJZZ-TV 12, the Jazz demonstrated a commitment to evolving the viewing experience for their fans.
Excellence in Guest Experience: Pete Winemiller Guest Experience Innovation Award
The Pete Winemiller Guest Experience Innovation Award was jointly awarded to Alison Wright, Senior Director of Guest Experiences at the Golden State Warriors, and Shawn Martinez, Senior Director of Live Presentation at the Phoenix Suns. Their dedication to enhancing the fan experience earned them this prestigious recognition.
Values of the Game Award for Exemplary Leadership
Alison Wright and Shawn Martinez also clinched the Values of the Game Award, further emphasizing their exemplary leadership in shaping a positive and memorable environment for NBA fans.
These awards celebrate the commitment of NBA teams and individuals to elevating the league’s ecosystem and fan experience. The innovative approaches showcased by these winners set a new standard for excellence in the sports industry, inspiring continued innovation in business operations and fan engagement across the league.
Sam, a dedicated blogger, has immersed himself in the world of content creation for the past five years. His journey reflects a profound passion for storytelling and insightful commentary. Beyond the digital realm, Sam is a devoted NBA enthusiast, seamlessly blending his love for sports with his writing pursuits.
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